CRM for Suppliers: Transforming the Supply Chain Industry Did you know that the likelihood of selling a product or service to an existing customer is around 70%, while selling to a new customer is only 10-20%? This brings up a crucial question: what can bridge this gap? The answer lies in customer relationship management (CRM). Read Complete Article: https://martech360.com/marketing-automation/crm/crm-for-suppliers-reshaping-the-supply-chain-industry/